This website consists of two computer applications:

  • - one for the weekendmaxmara.com institutional site, managed by Max Mara s.r.l
  • - one for the digital store brand. weekendmaxmara.com, managed by U.S. Direct E- Commerce Limited, trading as ESW.

This accessibility notice pertains solely to the institutional section of the website.
Regarding the separate digital instance dedicated to the online store, which is managed by ESW, the accessibility statement is available via the following link: https://esw.com/accessibility-statement/. 

This website was created and put online before 28/06/2025 and has not undergone substantial changes since then.

Service Overview

The e-commerce website weekendmaxmara.com offers products and services in the consumer clothing sector. Users can search for, compare, and purchase related products and services (e.g. shipping).

The products displayed in the online store are sold by Max Mara s.r.l.

How to use the service 

The weekendmaxmara.com e-commerce service meets the legal accessibility requirements described in the ‘Accessibility Compliance’ section. Shopping via the website can be done in a simple and accessible way. Users can search for products and services, add them to their cart, place orders, and complete payments in just a few steps. For questions or requests for assistance regarding the use of the services, our customer service is available via email, telephone, live chat and WhatsApp which can be found on the contact page. Key information, such as product descriptions, prices, and delivery options, is presented in clear language and a well-structured format.

Accessibility Compliance

This information has been prepared in accordance with Legislative Decree no. 82/2022 which implements Directive (EU) 2019/882 (European Accessibility Act). The Emme Website complies with the principles of being perceivable, operable, understandable and robust as well as meeting the accessibility requirements set forth in the aforementioned legislation. The specific technical measures adopted use the EN 301 549 standard as their reference and are based on the Web Content Accessibility Guidelines (WCAG) version 2.1 with conformance levels A and AA.

Website accessibility 

In order to promote sensitive use of the weekendmaxmara.com Website, in compliance with the regulations and standards indicated in the previous “Accessibility Compliance” paragraph, the following measures have been adopted:

  •             •          Ability to navigate the entire website using just the keyboard
     
  •             •          Focus indicators always visible while navigating
     
  •             •          All text elements are readable by screen readers.
     
  •             •          Ability for the user, for the most part, to individually adjust the text size
     
  •             •          Colour contrasts are, for the most part, adequate
     
  •             •          Product images, for the most part, accompanied by meaningful text descriptions
     
  •             •          Content, for the most part, free of rapid image sequences that can cause visual impairments
     
  •             •          Use, for the most part, of descriptive titles for the pages
     
  •             •          Clear and consistent navigation structures
     
  •             •          Error messages and suggestions are mostly clear to facilitate the correction of inputs
     
  •             •          Using semantic HTML structures and appropriate ARIA roles

 

Furthermore, dedicated features are constantly updated to ensure an ever-improving experience for all users.
 

Content not accessible

The weekendmaxmara.com website partially conforms with the UNI CEI EN 301549 harmonised standard. With particular reference to the requirements listed in Annex A of UNI CEI EN 301549, the following content is not yet accessible:

  •         •        Non-text content: some images do not have the descriptive alternative text necessary to convey the meaning of non-text elements
  •  
  •         •        Information and relationships: some pages have a non-linear heading structure; in addition, some labels are not correctly associated with their respective input fields and the semantic structure of certain elements is not always adequate
  •  
  •         •        Text resizing: there are issues with loss of content or functionality when the user increases the text size on the page
  •  
  •         •        Text spacing: some buttons do not adapt to changes in text-spacing settings
  •  
  •         •        Focus order: there are issues relating to keyboard and screen reader focus management. In some cases, visually hidden elements receive focus, or, when the focus changes, the browser window does not automatically scroll, making it difficult to identify the active element. 
  •  
  •         •        Labels or instructions: some input fields do not have a label that remains visible
  •  
  •         •        Name, role and status of interactive elements: there are issues relating to support for assistive technologies, such as labels, roles and status of interactive elements
  •  
  •         •        Status messages: in some cases, information such as status or error messages are not communicated by screen readers

 

Max Mara s.r.l. has initiated a structured continuous improvement programme aimed at gradually resolving the issues identified, focusing particularly on new content and on the most frequently visited sections of the website.The programme involves scheduled accessibility reviews as well as an in-house training course, which has already been launched, aimed at designers, developers and all the departments involved in website management and development, with the goal of promoting a fully accessible approach.

Drafting of the accessibility information

This statement was drafted on 19/12/2025, the evaluation was carried out by third parties through objective and subjective analyses.

Max Mara s.r.l. undertakes to update this accessibility statement at least annually to ensure the accuracy of the information contained therein and to reflect the ongoing accessibility improvements that will be progressively introduced.

How to send reports

To report accessibility non-compliance, please send an email to accessibility.weekend@maxmara.it.
It is advisable to indicate “weekendmaxmara.com website accessibility” in the subject line of the email request. We also suggest you indicate:

  •             •          Name and surname
  •             •          Email address
  •             •          URL of the web page or sections of the app that are the subject of the report
  •             •          A clear and concise description of the problem encountered
  •             •          Tools used (operating system, browser, assistive technologies)

How to send reports to AgID 

In the event of an unsatisfactory response or no response, within thirty days of notification or request, the interested party may submit a complaint to AgID, via certified email, to the following address: protocollo@pec.agid.gov.it

About the website

            •          Website publication date: 19/11/2024

            •          Usability tests were performed: no

            •          CMS used for the website: Magnolia